Why what you post matters more than you think

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In today’s connected world, your social media presence isn’t just for friends and family—it’s often part of the first impression you make on a potential employer. While recruitment agencies like Lee Botti & Associates are here to guide you through the professional job search process, it’s important to remember that many hiring managers will still look you up online. In fact, more and more employers are turning to platforms like Facebook, Instagram, and LinkedIn to get a feel for who you are beyond the CV.

Here are a few tips to ensure your social media presence supports your professional goals:

1. Do a digital audit.
Google yourself and see what comes up. Are your profiles private? Are there any old posts or photos that no longer reflect the image you want to project? It might be time to clean up your digital footprint.

2. Keep it consistent.
Your personal brand should align across platforms. That doesn’t mean you have to turn every post into a career update—but make sure there’s nothing that contradicts your professional aspirations.

3. Be mindful of what you share.
Controversial opinions, inappropriate jokes, or party pictures might not sit well with a potential employer. If it’s not something you’d want shared in an interview, it may be best kept offline—or private.

4. Use LinkedIn wisely.
Even if you’re not actively job hunting, keeping your LinkedIn profile polished and up to date shows you’re career-minded and professional.

5. Show character (in a good way).
A positive, respectful online presence can work in your favour. Whether it’s volunteering, passion projects, or celebrating industry wins—these glimpses into who you are can help employers connect with you beyond your qualifications.

At Lee Botti & Associates, we work with both candidates and companies to ensure the best fit. While we’ll always advocate for your skills and experience, it’s worth making sure your social media doesn’t undo that hard work.

Need help navigating your job search?
Let us guide you. Visit www.leebotti.co.za to find out how we can support your next career move—with confidence and professionalism.